Facebook, Twitter, LinkedIn & Co. are on everyone’s lips. However, not with the banks: the majority of banks still deals with social media quite clumsily. Especially the private banks analyzed by assetinum.com have difficulties: the 50 worldwide largest and most important private banking and wealth management institutes only reach an average of 43 out of 100 possible points – which is not even half of the maximum amount of points. And this despite the fact that the criteria for the awards for points were relatively easy to fulfill.
Citibank takes the first place, followed by Société Générale and ABN AMRO
For the present survey assetinum.com analyzed the communication of the 50 leading banks in wealth management and privat...
